At AdForge, we’re in continuous expansion and improvement mode! Here are some of the latest additions and upgrades to our platform that we announced today. Check back for more news as we continue to launch enhancements across our entire product set.
1st Party Ad Serving
Our new 1st party ad serving capabilities let you host video and display creative on the AdForge CDN. Now you can sell direct to advertisers and upload those ads directly into EdgeOne. Give these ads contract priority or run them alongside your remnant and RTB demand. And with our support for 3rd party impression, click and error pixels, your advertisers can receive the performance insights they need automatically.
Configurable Ad Timeouts
We’ve introduced per-tag timeout settings on video so you have more control over your demand stack than ever before. Set timeout lengths on any tag right in your waterfall to make sure opportunities are being offered to as many demand partners as possible.
New Targeting Capabilities
We’ve launched a range of new targeting parameter types: Demographic, behavioral and B2B targeting segments are available from V12 Group via LiveRamp, a leading data provider. To date we’ve synced over 320 million cookies with LiveRamp and the number is growing daily. Player size targeting provides the tools you need to find and serve on the inventory you want.
Our extensive targeting options help you get more granular with your targeting criteria than ever. While geo list, DMA, area code and Zip Code focus on location based targeting, IP targeting helps you put your IP intelligence to use.
Global Blacklist Support
AdForge now offers a convenient way to create a global list of sites/domains to be blocked platform wide.
Ad Request & Impression Caps
We now support both daily ad request and impression capping so you’re better able to pace your campaigns and meet delivery goals.
Iframe Busting in Video Tags
Is your performance taking a hit from ads being run in iframes? We can help. Our video tags now work to bust out of these iframes and capture the top-level page and user info your demand partners rely on to serve without sacrificing rich media functionality.
Private Marketplace & Deal-ID Support
The much-awaited AdForge Private Marketplace is live, with support for adding new packages and pre-negotiated deals. Deal IDs can be shared with your respective buyers to recognize and start bidding on the PMP opportunity.